About Products OEM / ODM Process Quality Guides Blog Careers
Custom toy manufacturing since 2010

From idea to
custom toy
One team.

Share your idea. One US-facing team handles design, engineering, production, quality, packaging and delivery.

2010
Making toys since
2
Owned factories
7 to 14d
Standard sample
25 to 45d
Production run

The real difference

Plush and electronics.One team.

We own plush production and PCB electronics, so every module is engineered to fit the product it powers.

Meet the team →
Chloe Toys production line
Chloe Toys product development team

One accountable team

From concept to delivery.

Define the build path

Choose the right OEM, ODM or hybrid route before tooling.

Engineer electronics

Develop PCB, firmware, audio, sensors, lights and power together.

Build the product

Control plush, enclosures, printing and assembly against one approved sample.

Plan safety & quality

Set age grade, labels, test needs and inspection criteria early.

Package & deliver

Plan packaging, cartons, delivery, fulfillment and storage together.

Protect your IP

Define ownership of custom artwork, files, firmware and content in writing.

Product platforms

Start from a platform,
not a fixed catalog.

Explore products →

AI & interactive toys

Voice, sensors and responsive play on a proven electronics base.

AI interactive plush
Smart plush

Smart & classic plush

Story projector

Projectors & audio

Sound books & talking cards

Multi-button modules, content mapping and durable board build.

Sound book
Character toy

Character & licensed

Something else in mind?

Start a project →

Approval-led process

Clear approvals. Fewer surprises.

Each stage ends with a documented decision before cost, quality or schedule is put at risk.

1

Brief review

Organize inputs, flag the missing decisions.

2

Feasibility plan

Route, sample scope, risks, target cost.

3

Prototype & approval

Review look, function, audio, packaging.

4

Pilot & production

Golden samples and in-process checks.

5

Delivery & storage

Cartons, shipping, fulfillment, storage.

Project planning tool

Get your first-pass project route

✓ No email required
Product category
Current stage
Functions to review

Working recommendation

Answer a few questions to see your route, sample timing and next decisions.

Decisions to resolve next

Get my project reviewed ›

Project examples

See how productdecisions get made.

Smart companion toy
Cross-factory program

Smart companion, art to electronics

We integrated character art, electronics and packaging. A redesigned audio module kept the body slim and soft.

View the project →
Educational system

Talking cards, content to pack-out

We aligned content, player electronics, printing and pack-out, down to each card and button.

View the project →
Talking card educational system

Examples are anonymized unless a customer approves publication.

Proof before commitment

Proof you can inspect.

Review current facility photos, engineering records, quality plans and shipment workflows.

FCC CE EN71 ASTM F963 RoHS ISO 9001
Review factory proof →
Factory ownership
Current facilities, teams, process footage
Engineering proof
Architecture diagrams, prototype records
Quality proof
Golden samples, inspection, test records
Delivery proof
Packaging, cartons, shipment workflows

Questions before the first review

What should we send first?+

Send a sketch, spec or reference plus your market, quantity and timeline. We will identify what is missing.

Do we need a finished design?+

No. We can start with a sketch, character or feature list and recommend the right OEM or ODM route.

Who owns the custom project IP?+

Your agreement defines ownership. Paid custom deliverables can be assigned to you.

How quickly can we get a sample?+

Standard-platform samples can take 7 to 14 days. Custom tooling, electronics or software needs a project schedule.

Send your project.Get a clear next step.

We return a development route, missing decisions and your next milestone.

Get my project plan → See our process